Carnivore Confusion occurs when meat-eating myths make you think performance can’t possibly be improved on a plant-based diet!

If your goal is to gain grunt from your grub then going green is the way to go as reflected in the ripped and raw athletes who only load-up their plate with plants.

The Mission: “Go Green” with professional Ironman triathlete, formulator of Vega, and bestselling author of The Thrive Diet (Penguin, 2007) and Thrive Fitness (Penguin, 2009) Brendan Brazier taking on his THRIVE in 30 Challenge!

Objective: To lighten the load on the planet and your body using plant-based nutrition strategies that conserve NOT consume energy.

Outcome: To experience a new level of enzyme-rich energy that powers performance and benefits the planet.

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