STAR POWER MAKING A DIFFERENCE

NBC’s Emmy Award-winning campaign, “The More You Know” officially kicked off its 19th season in March with a new look, both on-air and online. The famous faces behind each message encourage viewers to get involved and is one reason why the show has been so successful. This season marks a major departure in both style and format from past editions of the campaign, while maintaining its commitment to inspire viewers to take an active role in improving the world we live in.

This year, “The More You Know” campaign focuses on Health & Safety and Education, with messages emphasizing:

• DIVERSITY/ANTI-PREJUDICE
• DRINKING AND DRIVING
• ENVIRONMENT
• INTERNET SAFETY
• MONITORING KIDS’ TV VIEWING
• NUTRITION AND PHYSICAL ACTIVITY
• READING
• SMOKING
• VIOLENCE PREVENTION

These brief but informative video clips carry vital messages about important issues. To learn more about this campaign visit www.themoreyouknow.com