Inspiration

‘Inspirational Elements’

The curious combination of hot chocolate with a hurricane may sound strange but both elements are crucial ingredients to empowering people with inspiration. Align yourself with a league of legends and discover what drives a Human Hurricane.

Women of Action Poster Series

Download posters of some seriously fit females from varied backgrounds and athletic disciplines. Showcasing strength, speed and smarts these women set high standards and help inspire the same in others.

Intrepid Spirits get inspired with our Wild Side Travel Guide!

Technology has accelerated the pace of online innovation changing how we communicate and engage audiences. This was keenly expressed in the topics explored at Cannes Lions last month, with AI and neuroscience highlighted as strategies for the future of creative communications. From behaviour-driven marketing to interactive media—the emphasis is on integrating algorythms and encouraging corporate and community sectors to adopt interactive technologies that speak to our digital culture.

Visual media is still a powerful language for generating impact and emotive engagement―but what we want to see, and how we use it, is changing. In this series of conversations, BEJournal looks at creative communications in the age of AI. Our first interview is with Dr Rebecca Swift, Director of Creative Planning for Getty Images. Her conversation with Inga Yandell explores imagery and its influence on culture, creating visually relevant narratives, and the responsibility of media to represent diversity, equality, and authenticity.

Dr Rebecca Swift, Direct of Creative Planning for Getty Images at Cannes Festival 2019. © Anthony Jones / Getty Images
CANNES, FRANCE – JUNE 20: A general view of the Time to Step Up: Smashing Beauty Stereotypes Talk at the Palais des Festivals on June 20, 2019 in Cannes, France. (Photo by Antony Jones/Getty Images)

How is Getty Images engaging new generations through creative collaborations and innovative storytelling models?

The Gen Z audience has a greater desire for transparency in imagery. As ‘digital natives’, this demographic has grown up with the internet and as a result are much savvier to marketing than previous generations. Getty Images recognises and understands this generation’s desire for authenticity, and is a passionate champion for the realistic representation of all through imagery and is proud to be leading the visual industry in the creation and promotion of powerful, relevant imagery which celebrates diversity and authenticity in every area of life.

All the projects we are working on internally are tackling different aspects of the same need for realistic representation. An example of this would be the decision we made as a company in October of 2017 to stop accepting creative images depicting models whose body shapes have been retouched to make them look thinner — this was a first in the industry. Since then we are putting our energy into who is both in front of and behind the camera- whether that is someone who is a professional creator or someone who hasn’t had their break in the industry yet.

Image Credit: Natalie McComas / #ShowUs Getty Images
Image Credit: Natalie McComas / #ShowUs Getty Images

What percentage of imagery reflects gender equality?

As today’s creative industries are constantly changing and evolving, we aren’t able to put an exact percentage on gender equality in imagery. We are seeing more women as business leaders in advertising imagery, we are seeing more men as caregivers but it is not yet mainstream and when you analyse it across ethnicity, lifestyle, age etc, more work is needed.

What I can say for certain is that there is more imagery of women than men BUT because the commercial industry has been dominated by men, a very narrow definition of women dominates. As we have delved deeper into gender representation as a company, we have found that rather than percentages, it is the less quantifiable — the depiction of gender — that needs more attention. Both men and women are stereotyped and this is what needs to be adjusted.

How can we elevate the presence and impact of women in visual culture?

In this digital age, imagery as a communication tool is more important than ever before. The more we can get images of diverse women in the media landscape, the more quickly these concepts become normalized. And it’s not just about who is in front of the camera — the power of the female gaze behind the camera is just as vital to positive change. While we’re seeing changes in the way women are visually represented in popular culture, the closer we get to gender equality behind the lens, the more real these representations will become.

Image Credit: Natalie McComas / #ShowUs Getty Images
Image Credit: Natalie McComas / #ShowUs Getty Images

Where are you witnessing this shift and awareness?

In 2012 we began noticing the beginnings of what turned out to be a sea change in the ways women and girls were being talked about and portrayed in media. We noticed this trend was reflected in our own image sales. Our top selling image of a woman in 2007 showed a woman who looked like a perfect model, naked, covered only by a sheet, and lying in bed without very much to do. Five years later, our top selling image of a woman looked completely different. She was much more relatable, she was on a train looking out of the window at the horizon, going on a journey. And, most significantly, she was wearing clothes!

Finance brands for example have been very careful to bring diversity into their imagery in their ATL communication but when you start to analyse the more prevalent digital communications across all sectors, it starts to look less impressive.

Why is this representation vital to responsible branding?

We believe that anyone who has a role in creating, distributing and selecting imagery at any level and in any industry has the ability — and responsibility — to better represent the diverse audiences they are speaking to. At a time when imagery is the most widely spoken global language in broadcasting and branding, it has never been more important to produce and promote a visual language that is progressive and inclusive and to support diverse voices in doing so.

Image Credit: Natalie McComas / #ShowUs Getty Images
Image Credit: Natalie McComas / #ShowUs Getty Images

What is the value of showcasing women creatives in shaping the future of storytelling?

As much as we all like to think we are open-minded and objective, we are affected by unconscious biases that stem from our experiences. There are certain nuances and visual cues that some people are blind to if they haven’t experienced it themselves. Female creatives are needed in order to accurately portray the female experience — ultimately raising the standard of storytelling in visual culture at large.

Follow #BEJournal and @EarthEndeavours for more conversations from this series. And #ShowUs to learn more about Getty Images inclusive campaign for authentic and relevant media.

Our world is made up of more water than land, much of which is yet to be explored and its secrets revealed. At its depths lie a sense of beauty and calm witnessed by few. This rich stillness is found beyond human reach, and artfully distilled in the images of award-winning underwater photographer, Christian Vizl in his new book, Silent Kingdom: A World Beneath the Waves (Earth Aware Editions, 2019, $50.00).

Photographer Christian Vizl explores a world beneath the waves in Silent Kingdom.

The photos are purposefuly devoid of color, remnicient of a Japanese ink painting, reflecting dappled light and dulcet tones. Seen in black-and-white, water imparts a story, and its magic is captivating.

Through a range of undersea scenes and moods—from the ferocity of sharks to the playful dance of dolphins—Vizl turns aquatic creatures and marine seascapes into visions of sublime grace and beauty suspended in time and space. With each turn of the page, venture deeper into the one realm in which humans do not reign and discover an unforgettable world that few have ever seen.

Christian’s minimalist style evokes a deep reverence for nature. © Christian Vizil

Though the ocean covers over 70 percent of planet Earth, over 80 percent of that vast underwater wilderness remains unexplored. As the impact of human activity reaches these once-untouched regions, it is more important than ever to acknowledge both the preciousness of our seas and the necessity of protecting one of Earth’s last truly wild frontiers. Silent Kingdom is an ode to the beauty of the ocean and the magnificent creatures that inhabit it as well as a call to action to preserve our planet’s fragile underwater world.


Christian Vizl was born in Mexico City and has been a photographer for three decades. He has won dozens of professional photography awards, including Wildlife Photographer of the Year and International Photographer of the Year, and his images have been published in numerous publications, including National Geographic and Ocean Geographic.

Dr. Sylvia A. Earle is president and chairman of Mission Blue. She has been called “Her Deepness” by the New Yorker and the New York Times, named a Living Legend by the Library of Congress, and chosen as Time magazine’s first “hero for the planet.” She is an oceanographer, explorer, author, and lecturer.

Earth Aware Editions is committed to broadening awareness and understanding the unique challenges of our time through powerful and provocative publications. From climate change and conservation to the accelerating loss of diversity in our planet’s species and cultures, the continued erosion of our biosphere and ethnosphere cannot be ignored.

The garden can be a sanctuary of peace and inspiration for those who cultivate its charms—but not everyone is born with green thumbs! If you lack the space or the skill to nurture a garden, there are other ways to enjoy natures fragrance, colours and positive influence.

Make-up inspired by the garden to bring joy to those with-or-without a sanctuary of their own.

High Spirits Dr. Hauschka Collection

The true potential of plant medicinals and mineral pigments is fully expressed by Dr. Hauschka’s High Spirits limited edition make-up collection. This vibrant fusion of exotic hues offers both subtle and energetic looks to reflect your mood.

Does your Make-up Make you Happy

Whatever your definition of happiness, the senses have been shown to play a role. Hints of green and gold can lift the spirits like sunshine in a garden. The scent of plants floats like pollen in a bronze dust, reminiscent of garden flowers at dusk.

My description though poetic, is grounded in science—which validates the toxic influence of synthetic dyes, fragrances and other harmful preservatives present in many cosmetics. Just like environmental pollution, a build-up of harmful toxins absorbed through the skin, airways, and hair, place accumulative stress on our bodies—applying a regular dose directly to your skin or hair can amplify this.

Whereas, studies looking at the effects of forest bathing and other nature emersion therapies indicate the aromatic benefits of plants on our neurochemistry. Ecologically sourced and manufactured cosmetics have a twofold benefit—derived from natural ingredients you can avoid the negative impact of synthetic toxins and enjoy the elevating effects of botanicals on your senses.

What’s unique about Dr. Hauschka

Their make-up restores natural balance to the skin and adds colour without concealing natural radiance and vitality, plus the fine textures ensure application with ease.

The raw materials are sourced almost exclusively from certified organic cultivation and meet Demeter and fair-trade standards whenever possible. All Dr. Hauschka make-up products are certified in accordance with NATRUE, the international standard for natural and organic skin care and make-up.

Make-up with Medicinal Benefits

Dr. Hauschka complexion-priming products all contain balancing medicinal plant extracts as well as nourishing oils and waxes. This means their foundation, concealer and powder actively provides soothing benefits for dry or sensitive skin. Their eyeshadows, kajal pencils and mascaras are made with formulations containing eyebright and black tea to soothe the eyes and care for the delicate surrounding skin. Even their lip glosses and lipsticks offer extra nourishment provided by jojoba and almond oil.

The Cost of Color in Cosmetics

Whilst the iridescent glow of some cosmetics are achieved unnaturally, this need not be the case if you prefer your pucker pure organic. Dr. Hauschka are a pioneering example of the diverse palette possible from natural mineral pigments that optically blend with your skin tone to highlight your individual beauty.

Even, if you like bright colours! The varied colour palette of Dr. Hauschka Make-up was created in collaboration with international make-up artists. The colour schemes for complexion, lip and eye products are specially designed to work together in harmony—providing the ideal combination for natural and discreet or colorful and vibrant looks.

Learn more about the collection www.drhauschka.com.au

Watch the specially created videos by Karim Sattar, Dr. Hauschka International Make-up Artist, to recreate or personalise your own unique look inspired by the garden!

Experience joie de vivre with the colours of High Spirits @drhauschkaaus

Spirited Women Explorers

by Inga Yandell Adventure & Exploration

We all follow different paths, go our own ways—what this looks like for #SalmonWMN is utterly inspiring. This video is more than a media campaign for clothes designed by and for women, it is a celebration of diverse definitions and spirited female explorers. Let go, of rigid concepts and embrace a new definition of what […]

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Issue 47 A Tribute To Trees

by Inga Yandell Featured

Attempting to acknowledge all that makes trees amazing is impossible—humans often forget this—as trees are fairly ubiquitous, at least for now that is! But with the help of some tree-loving stewards and ambassadors, we reveal hidden secrets which make trees more than just a feature on the landscape!

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