Leading travel publisher, Lonely Planet, has created a new campaign incorporating items representing the breadth of amazing experiences that people can have while travelling.
“Lonely Planet’s Travel Month 2014 is all about celebrating the guidebook, from inspiring travellers to plan their next trip, to having amazing experiences and making smart choices while on the road,” says Lonely Planet’s Asia-Pacific Sales & Marketing Director Chris Zeiher. “With Australians travelling overseas in record numbers, we want to remind people how the simple guidebook can shape, inform and enhance your travel experience.”
As part of the campaign, consumers in Australia and New Zealand who purchase a specially-stickered Lonely Planet book from a participating retailer during the month of June have the chance to win more than $20,000 in travel prizes.
The promotional artwork for Travel Month 2014 showcases souvenirs and mementos collected by Lonely Planet staff members during holidays in Italy, Japan and the USA.
Visit: www.lonelyplanet.com/amazing-experiences for further details.